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The Email Struggle Is Real

by Emily Marvin on

Picture this: A candidate just received an email from your organization reminding them to schedule their certification exam. The content is important, but something feels a little off. The tone is stiff, the call-to-action is unclear, and the formatting doesn’t quite align with your brand.

Unfortunately, this is a common scenario. Many certification bodies grapple with writing emails that are both professional and engaging—while also capturing the organization’s unique identity. The result? Important information can end up overlooked or ignored.

The Challenge of Effective Communication

Effective communication is essential for any successful organization. A study by Apollo Technical LLC found that 86% of employees and executives point to ineffective communication as a leading cause of workplace failures.

For certification bodies, communication breakdowns can be even more costly. When candidates receive confusing or inconsistent emails, trust suffers, deadlines get missed, and overall satisfaction dips.

Common Communication Pain Points

  1. Maintaining Consistency
    Ensuring brand alignment with every email is tricky when multiple team members are involved.
  2. Creating Engaging Content
    There’s a fine line between informative and overwhelming. Strike the right balance, and your audience stays interested.
  3. Resource Constraints
    Tight deadlines and limited staff can lead to rushed emails that fall short of quality standards.

Introducing Outreach

With Clarus, we've seen these hurdles firsthand. That’s why we built Outreach—a powerful tool designed to help certification bodies simplify, streamline, and elevate their emails.

What Outreach Brings to the Table

  • Enhance Existing Templates
    Quickly transform your current emails into polished, on-brand communications.
  • Create New Messages
    Build purpose-driven emails from the ground up, ensuring each one is crafted for your audience and goals.
  • Iterate with AI Assistance
    Collaborate with AI to refine your messaging. Think of it like your virtual copy editor, marketing team and writing coach all in one.

In a Nutshell

  • Stop sending robotic, off-brand emails.

  • Start building trust and engagement with clear, compelling messaging.

  • Keep your organization’s standards intact—every single time.

Ready to Solve Your Email Woes?

Contact us today to learn more about how Outreach can boost your team’s email communication game. Your candidates (and your inbox) will thank you for it!

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