Responsible AI Statement - BrightLink Technology
As technology continues to evolve, so do the tools that support professional credentialing. At BrightLink, we incorporate artificial intelligence (AI) in ways that enhance the credentialing lifecycle—from credential management in Clarus to scoring constructed responses in Crucible. We recognize the importance of using AI responsibly, and we are committed to ethical practices that promote fairness, transparency, and trust.
Our Promise to Credentialing Bodies and Their Candidates
BrightLink partners with credentialing organizations who rely on us to support mission-critical processes. That trust drives our approach to building and applying AI. We design every AI feature to assist—not replace—credentialing professionals. Our AI capabilities are focused on improving efficiency and consistency, while ensuring that human oversight remains central.
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Value |
Guiding Principle |
Our Commitment |
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Privacy and Security |
Protect credentialing data with rigor and integrity. |
We minimize the collection of personal information and process only what is required to support our credentialing tools, as described in our Privacy Policy. We do not use client or candidate data to train public or third-party AI models. Any third parties involved in AI services must meet strict data privacy and security requirements, including non-retention and secure deletion policies. We adhere to all applicable data privacy laws and conduct ongoing security testing, including audits and penetration testing. |
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Fairness and Anti-Bias |
Reduce potential for bias in AI-supported credentialing workflows. |
BrightLink uses AI to assist credentialing professionals—never to make automated high-stakes decisions. For example, AI may assist in Clarus to identify common paths or anomalies in credential review, supporting faster review cycles without removing human discretion. |
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Accountability |
Ensure human judgment remains central to credentialing decisions. |
BrightLink does not use AI to independently approve or deny credentialing actions. Instead, our systems surface data insights or workflow prompts, which credentialing administrators may use at their discretion. Human judgment remains a required element at every step of the process. |
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Transparency and Governance |
Govern AI usage with clarity, consistency, and oversight. |
We clearly communicate where and how AI is used within our platforms, and we offer configuration options to align with each client’s program needs. Our internal governance process reviews AI usage regularly and seeks to align with emerging industry best practices and standards for ethical AI. We value partnerships with organizations that share our commitment to thoughtful, secure, and human-centered credentialing technology. |
The Future of AI at BrightLink
As AI technologies advance, we will continue to adopt new capabilities responsibly. Our focus remains on empowering credentialing organizations—not replacing them—and ensuring that all AI tools we provide support trustworthy, professional outcomes.
Have questions about our use of AI? Contact your BrightLink representative or reach us at info@thebrightlink.com.